$15 or $150 Wine? Leave That to the Experts, Study Says

A new study shows that most of us can't taste the nuances of expensive wines.  This report from NPR is worth a read.
And if you have access to the American Journal of Viticulture and Enology (UCD students can access this site for free,  yay!), you can read the actual journal about the study, titled "Wine Expertise Predicts Taste Phenotype" seen here.

Makes you wonder as a winemaker who the target audience is: do you want to blow away Robert Parker, or are you fine selling wines that generally most people would enjoy for a good price? Definitely something to consider!

Do you think that you can tell your wines apart? Or does the $15 bottle suit your taste just fine? I'm no certified sommelier, but I'd like to think I can tell the difference (with the sensoral experience that I do have). And based on my own experience, I can admit I have expensive taste ;)
What about you?

Cheers,
B

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In the news: UC Davis Professor interviewed--Climate Change may Equal Change in Grapes

Pinot Noir, Cabernet Sauvignon, Chardonnay, Merlot--these are all common varietals found in California. But what if the projected shift in climate makes it difficult to grow these cold-climate varieties? NPR has written this article, which considers the idea of a shift in viticultural approaches, including some new grape varietal additions to California. I find it especially appealing since one of my viticulture professors at UC Davis, Dr. Andy Walker, was featured and interviewed in this very news article. I encourage anyone interested to check it out!

{We might be seeing a change in varietals used to make wine}

Have you ever tried Barbera, Negroamaro, Nero d'Avola, or any other wines not commonly grown in California?

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